Welcome to Motortronics

With over 42 years of specializing in the manufacturing of solid state AC motor controls and motor protection products, Motortronics is a world-wide leader, second to none. Having shipped millions of solid state starters and controllers to virtually all industries around the world, we have amassed more real world experience than any other manufacturer in the business. Founded in 1982, Motortronics was born out of innovation. We were the first company in the world to produce a digital 3 phase energy saving soft starter and have never stopped innovating since.

As the world-wide leader specializing in the manufacturing of soft starters, AC motor controls and motor protection products, Motortronics has extensive experience in collaborating with multinational teams and working to international standards. Motortronics designs and builds custom soft starters for some of the world’s largest automation brands meeting international standards. Our design and engineering teams can create a quality product to meet your needs.

Global Offices

We are experiencing tremendous growth and have a great many new openings. We are looking for truly motivated people to join us. Current open positions:
  • Inside Automation Sales Position
  • Outside Sales Industrial Automation
  • Automation Engineering Design Position
  • Electrical Engineering Project Coordinator
  • Electrical Test Technician
  • R&D Machine Shop Design Engineer
  • Machine Shop Operator
  • Production Coordinator
  • Sales and Compliance Administrator

Click here to apply


*Quick Ship MV and LV Soft Starters in stock today - In your facility tomorrow*

Latest News

Motortronics named 2021 Exporter of the Year

Motortronics has been named an Exporter of the Year by the Export-Import Bank of the United States (EXIM).


New Location in Dubai

We are pleased to announce that we recently opened Motortronics MEA in Dubai. We are looking forward to working with our existing and new customers in this region.


EXIM Export - Import Bank Visit

Chairman Reed of the EXIM EXPORT-IMPORT Bank visiting Motortronics.



Card image cap

Water & Pumping

Card image cap


Card image cap


Card image cap

Oil & Gas

Card image cap


Card image cap


Featured Reduced Voltage Soft Starters

*Now Includes AI Adjustments for Acceleration and Deceleration*

Card image cap

VMX-Synergy Plus™ - Best in Class

With built-in full motor overload protection as well as full data logging, field serviceable fans, upgradable firmware and extensive input/output programmability, VMX-Synergy Plus™ meets all of the key design criteria. Click video below to view quick set-up guide.

Card image cap

VMX-agility™ - Application  Driven

The VMX-agility™ application driven soft starter has been developed to exceed the exacting demands of industrial automation motor control clients. VMX- agility™ delivers stable start and stop ramps for smooth, efficient performance. Click video below to view quick set-up guide

Card image cap

VMX-PFE™ - Compact

The Choice for Light and Medium Duty Industrial Applications. The VMX-PFE™ is ideally placed to support smaller AC induction motors. Easy DIN rail mounting makes the VMX-PFE™ the natural choice for distributors and integrators. Click video below to view quick set-up guide.

Smart Products

*Now Includes AI Adjustments for Acceleration and Deceleration*

Card image cap

Reduced Voltage Soft Starters

Digitally programmable solid-state reduced voltage soft starters for smooth load acceleration. Select from Heavy Duty and Application Specific series.

Card image cap

Medium Voltage Soft Starters

Medium Voltage Soft Starters designed to start AC motors in any fixed speed application. Providing maximum protection, smooth and stepless control.

Card image cap

Configured Soft Starters

Advanced Soft Starter in a N4/N4X/N12 Enclosure. The Smart Door with Touch Screen allows for Superior Functionality and Diagnostics.

Our Commitment

Customers First

We are committed to offer our customers a fast response for Quotations, Service and Technical Support.

Quality Products

All our products are tested and certified to the latest standards.

Global Support

Our global sales and service network offers peace of mind for our customers.

Product Selector

Click button below to start the product selector. Enter application and motor data and the product selector will find the soft starter that matches your application based on the information provided.

Contact us


Motortronics Inc.

1600 Sunshine Dr

Clearwater, FL 33765


Email Us

Soft Starters




Call/Fax Us


+1 727-573-1819


+1 727-573-1803